Archived: Babyface4d New Road, Bromsgrove

Updated 30 June 2022

Babyface4d is an independent private diagnostic imaging service based in Bromsgrove, Worcestershire and is operated by Pregnancy Ultrasound LTD. The service provides ultrasound services to women over 18 years who pay privately for this service.

All scans performed at this service are as an addition to those taken at the NHS. The clinic specialises in different services such as 2D, 3D, 4D baby scans, early pregnancy scans, gender scans (fetal sexing), growth and well-being scans. The service also provides gender reveal celebrations or new-born photoshoots which are not within the scope of registration.

The service had one scan room, a waiting area, and a room for photos and keep sakes on the ground floor. On the first floor there was a quiet room for women to use if they received upsetting news, also on the first floor were storage rooms and an office.

The service was open four days a week, two days in the week and both days at the weekend. The opening times were 2-7pm during the week and 9-3pm at the weekends. However, the registered manager told us if there was an increased demand for the service, they would make more time available.

The service undertakes the regulated activity of diagnostic and screening procedures.

The service had a registered manager in place since June 2016.

At the time of the inspection the service had a registered manager who was also the sonographer, a sonographer assistant and two receptionists.

This service was previously inspected at another location in April 2019 and was rated as Requires Improvement overall.

Updated 30 June 2022

Our rating of this location improved. We rated it as good because:

• The service had enough staff to care for women and keep them safe. Staff had training in key skills, understood how to protect women from abuse, and managed safety well. The service-controlled infection risk well. Staff assessed risks to women, acted on them and kept good care records. The service did not have any safety incidents, although the staff knew how to respond to incidents.
• Staff provided good care and treatment. Managers monitored the effectiveness of the service and made sure staff were competent. Staff worked well together for the benefit of women, advised them on how to lead healthier lives, supported them to make decisions about their care, and had access to good information.
• Staff treated women with compassion and kindness, respected their privacy and dignity, took account of their individual needs, and helped them understand their conditions. They provided emotional support to women, families and carers.
• The service planned care to meet the needs of local women and made it easy for women to give feedback. Women could access the service when they needed it and did not have to wait too long for their results.
• Leaders ran services well using reliable information systems and supported staff to develop their skills. Staff understood the service’s vision and values, and how to apply them in their work. Staff felt respected, supported and valued. They were focused on the needs of women receiving care. Staff were clear about their roles and accountabilities. The service engaged well with women and the community to plan and manage services and all staff were committed to improving services continually.

Updated 30 June 2022

Our rating of this location improved. We rated it as good because:

• The service had enough staff to care for women and keep them safe. Staff had training in key skills, understood how to protect women from abuse, and managed safety well. The service-controlled infection risk well. Staff assessed risks to women, acted on them and kept good care records. The service did not have any safety incidents, although the staff knew how to respond to incidents.
• Staff provided good care and treatment. Managers monitored the effectiveness of the service and made sure staff were competent. Staff worked well together for the benefit of women, advised them on how to lead healthier lives, supported them to make decisions about their care, and had access to good information.
• Staff treated women with compassion and kindness, respected their privacy and dignity, took account of their individual needs, and helped them understand their conditions. They provided emotional support to women, families and carers.
• The service planned care to meet the needs of local women and made it easy for women to give feedback. Women could access the service when they needed it and did not have to wait too long for their results.
• Leaders ran services well using reliable information systems and supported staff to develop their skills. Staff understood the service’s vision and values, and how to apply them in their work. Staff felt respected, supported and valued. They were focused on the needs of women receiving care. Staff were clear about their roles and accountabilities. The service engaged well with women and the community to plan and manage services and all staff were committed to improving services continually.